Introducing ATP WTA Live: A Unified Tennis App for Fans

In an exciting move that brings together two of the world's most popular tennis tours, the ATP and WTA have launched a new app, ATP WTA Live. This innovative platform aims to provide fans with a seamless experience to follow their favorite players and tournaments across both tours.

As Stefanos Tsitsipas, World No. 5, pointed out, 'As players, we know how passionate tennis fans are about both tours. Launching ATP WTA Live today is a significant step in that journey.' The app's broader ambition is to make tennis a more unified and premium product that serves the modern tennis fan.

According to Dan Ginger, SVP Brand and Marketing at ATP & WTA, 'The focus on delivering a premium mobile-first experience reflects an acceleration towards on-the-go consumption of tennis, with more than 60% of web traffic on ATP and WTA channels coming from mobile users.'

With the new app, fans can easily toggle between ATP Tour and Hologic WTA Tour events, as well as ATP Challenger and WTA 125s, to get the latest live scores, results, stats, draws, and schedule. They can also set alerts and be instantly notified when new content is available about their favorite players and tournaments.

The app's launch comes at a time of high demand for a unified fan experience, with a growing contingent of tennis fans signaling their support for both tours. Fans of the WTA tour will receive a notification to port over to the new ATP WTA Live App, while users of the existing ATP App will be prompted to update to the new app.

Some of the key features of the app include:

* Official rankings from both tours

* Tracking of favorite players' progress in the year-end Tour championships

* Latest news and features from both tours

* Highlights, hot shots, interviews, and features in the 'Latest' section

* Viewable tour calendars and tournament profile pages

* Ability to set alerts for new content about favorite players and tournaments

Get the latest tennis action with ATP WTA Live, available now for download!

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